2021 Housekeeping and Hygiene Study Reveals Customer Expectations Have Changed Significantly
Netherlands, DC and Toronto, CA – Hospitality Net, the most trusted source for hospitality industry information, and Knowingli Market Research today revealed the results of an exclusive housekeeping and hygiene survey, sponsored by To know. The findings, compiled in a comprehensive new report, titled The New Housekeeping and Hygiene Landscape: Communications and Protocols Are Key to Earning Traveler Trust, examine the perspective of guest expectations and reveal indicators keys to the success and recovery of the industry.
Download the free report
According to more than 400 survey responses, the long-awaited comeback of the hospitality industry is primarily based on security, trust and transparency. More than 93% of respondents say they expect every hotel to specify their security measures. When it comes to areas of concern, elevators and rooms top the list, with doors, gyms, and restaurants not far behind. Occupancy limits and contactless technology are also priorities when it comes to building trust.
Henri Roelings, the founder of Hospitality Net, said: “It seems like the definition of fidelity has really changed in the middle of the pandemic. It is now as much about communication and security. before.”
Other notable trends that have emerged in the research:
- Over 86% of respondents plan to book a hotel stay in the next 12 months
- Over 50% are satisfied with how the hospitality industry has approached sanitation, cleanliness and hygiene
- 91% are more likely to stay at a hotel that has taken the initiative to help its employees who have lost their jobs permanently/temporarily during the COVID-19 outbreak
“This shift in customer expectations is not like a rubber band. It’s not going to come back anytime soon, even when we’re through COVID,” explains Alan Young, co-founder of Knowingli. “Of those planning to travel in the next 12 months, more than 80% intend to review health and safety protocols before choosing a hotel. Additionally, more than 57% would pay more for a certified room Understanding these expectations enables hoteliers to anticipate and respond to the lasting changes that will transform our industry.”
“Rethinking operations and redesigning housekeeping operations using technology is the only way to achieve the required productivity and quality,” said Nikhil Nath, Founder and CEO of Knowcross, a SaaS technology leader for the global hospitality industry. “At Knowcross, we focus on three core areas of housekeeping: staff productivity, cleaning quality and customer experience. We have moved quickly to improve our products to adapt to the negative impact that the COVID-19 has had on each of these areas.
To download the report, The New Housekeeping and Hygiene Landscape: Communications and Protocols Are Key to Earning Traveler Trust, click here.
Knowingli is a market research agency focused on providing intelligence that fuels smart business strategies, content, marketing and sales. With access to over 40,000 data points, 18 million panelists, 4,000 brands, in over 46 countries, plus custom survey-based research capabilities, we help businesses in all industries grow their business with better information about their customers, prospects, trends, and emerging market demands.
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Knowingli has reinvented the idea of integrated market research and content marketing services to make them accessible and affordable for businesses and budgets of all sizes. To find out more visit knowingli.co.
Founded in 2002, Knowcross is a global leader in hotel operations optimization software, developing proven service quality management solutions to maximize efficiency, productivity and improve guest service – with a direct impact on the increase in results.
Knowcross’ innovative cloud-based (SaaS) platform includes a suite of pioneering applications, including KNOW Service, KNOW Housekeeping, KNOW Glitch, KNOW Mobile, KNOW Inspection, KNOW Tenant and KNOW Maintenance. All Knowcross solutions support multiple languages, can be fully customized, and interface seamlessly with leading PMS systems, room control systems, personnel security devices, messaging gateways, and security systems. fire alarm.
With a global customer base in over 40 countries, Knowcross is a trusted partner to some of the world’s best known global brands including Aqua-Aston Hospitality, Capella Hotels & Resorts, Cheval Residences, Generator, Hoxton, Hyatt, Hilton, IHG , Kempinski, Minor Hotel Group, Oberoi Hotels & Resorts, Radisson Hotels, Rosewood, Sydell Group, Taj Hotels, The Doyle Collection, Sutton Place Hotels, Shangri-La and Sydell Group; as well as renowned independents such as Angad Arts Hotel, Dolder Grand Zurich, Inn at Perry Cabin, The Greenbrier, Le Barthélemy Hotel & Spa, Le Bristol Paris, Mandarin Orchard Singapore, Ojai Valley Inn, The Curtain London, The Mark New York , The Ned London and The William Vale Brooklyn.
To find out more visit knowcross.com.
About the Home Network
Hospitality Net is the #1 rated website for the global hospitality community. Recognized as the most influential business publication in the industry (B2B), Hospitality Net attracts the most unique visitors, page views and targeted subscribers through its unparalleled network of sites and partners. Since its inception in 1999, Hospitality Net has been considered the most trusted source for industry leaders and experts to connect, share and learn. Content is distributed to a network of partner sites and associations, including HFTP, HSMAI, and HITEC, and supports all facets of the business, including opinion pieces, press releases, you, events, job postings, webinars, reports, sponsored content and digital advertising. . Hospitality Net has the most innovative publishing and distribution technology, as well as strong reporting capabilities to ensure clients can maximize their marketing ROI and measure their success. For more information, visit www.hospitalitynet.org.
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